
How to get rich in NZ, but this is no 'get rich quick' scheme
There is a near certain way to become wealthy. It does not involve the lotto, an inheritance, or a get rich quick scheme. The method is this: invest regularly in a diversified portfolio over decades, control your behaviour when markets wobble, and let compounding do the heavy lifting.
Given a long enough timeline, the odds of building significant wealth through investing are historically extremely high. According to long-term equity data compiled by Dimensional Fund Advisors (covering 1926 to present), a diversified investment in the US stock market delivered positive returns in around 75% of all one-year periods. Over ten-year periods, positive returns occurred roughly 95% of the time. No holding period exceeding 15 years has ever produced a negative return. Not one.
The same broad pattern holds outside the United States. While no individual country's market has the depth of US data going back a century, globally diversified portfolios have delivered a remarkably consistent long-term record. For New Zealand investors, the practical route to this exposure is through managed funds, KiwiSaver Schemes, or a professionally managed investment portfolio. The specific vehicle matters less than the principle: stay invested, stay diversified, and give it time.
If you stick with it for long enough, there are only two realistic outcomes:
Staying invested for a long time is as straightforward as it gets. It is also, at times, genuinely difficult.
We have had two vivid reminders of this in just the past few years.
In early 2020, Covid swept the world and investment markets fell off a cliff. Much of the turbulence was driven by panic selling from inexperienced investors, perhaps the very same people who were hoarding toilet paper. By the end of 2020, most markets had already reached new highs. Those who sold in a panic were left behind.
Then, in April 2025, the so-called "Liberation Day" tariff announcement sent global share markets tumbling. The S&P 500 fell nearly 20% in a few weeks. Headlines screamed about trade wars and recession. Investors scrambled for the exits. Yet by late June 2025, the index had recovered entirely and set new all-time highs. The whole drama played out in under three months.
Neither episode was isolated. According to LPL Research (using S&P 500 data back to 1980), the market has experienced a drawdown of 10% or more in roughly two out of every three calendar years, yet it has still delivered average annual returns of approximately 13% over the full period. Corrections are the price of admission. They are not a reason to leave the cinema.
If staying the course during volatile periods feels harder than it should, this is precisely where professional guidance makes the biggest difference. A good financial adviser is not trying to outsmart the market. They are helping you avoid outsmarting yourself.
There is no doubt we live in uncertain times, though there is nothing new about this. We always face an unknowable future. There may always be short-term pain just around the corner, but over the long haul, the companies making up major stock markets continue to innovate, expand, and replace failures with something better. A 2009 study sponsored by the Kauffman Foundation found more than half of the world's largest companies were launched during a recession or downturn.
Thriving through a downturn is nothing more than a time horizon problem. Given enough time, a diversified investor has historically always prevailed. Over decades, the long-term trend is unmistakable, even though over days and weeks it is roughly a coin flip whether investment values go up or down.
Abstract percentages are useful, but it helps to see what compound growth means in concrete terms.
Suppose you invest $500 per month into a diversified portfolio returning 6.5% per annum after fees and taxes. That is a conservative assumption by long-term historical standards, well below the roughly 10% gross annualised return major global indices have delivered over the past century (according to data compiled by S&P Dow Jones Indices). After ten years, you would have contributed $60,000. With compounding, the balance would sit somewhere around $84,000. After twenty years: $120,000 contributed, roughly $245,000 in your account. After thirty years: $180,000 contributed, approximately $550,000.
The maths is not magic. It is just relentless. In the early years, most of the growth comes from your contributions. In the later years, the returns on your existing balance dwarf anything you add. This is why starting early matters so much, and why stopping and starting destroys wealth more effectively than almost any market crash.
Research from Capital Group reinforces this point. Their analysis of two hypothetical investors contributing the same amount each year over twenty years found the results were broadly similar whether the investor happened to pick the best day or the worst day of each year to invest. Over a twenty-year window, the gap between perfect timing and terrible timing was surprisingly small. The person who invested consistently came out well ahead of the person who never invested at all.
If the principle is simple, the practical starting point is too. Most New Zealanders begin building long-term wealth through their KiwiSaver Scheme, which for many people is their first experience of market investing, whether they realise it or not. If you are in a growth or aggressive fund with a long time horizon, you are already on the path described above.
Beyond KiwiSaver, the next step is typically a diversified managed fund or a professionally constructed investment portfolio. These provide broad global exposure across shares, bonds, and other asset classes, without requiring you to pick individual companies or follow markets daily. The key features to look for are reasonable ongoing costs, genuine diversification (not just New Zealand shares), tax efficiency, and a structure suited to your time horizon and risk profile.
You do not need a fortune to begin. Regular contributions of modest amounts, compounded over years, do the real work. What matters most is starting, and then not stopping.
Smart readers will already be spotting exceptions and qualifications. The main ones are worth addressing directly:
Diversification is assumed. When we say investing works over the long term, we mean a well-diversified portfolio, not a single stock, a single sector, or the latest speculative craze. Individual companies can and do go to zero. Entire sectors can languish for decades. The lesson of long-term investing is about broad market exposure, not blind faith in any one bet.
Related: When and why you shouldn't diversify
Someone has to lose. If long-term investors are so likely to win, who loses? In the simplest terms, the losers are the people who panic and sell when the going gets tough. The same mindset causing people to irrationally stockpile household goods during a crisis is the one driving them to dump investments at the worst possible moment. In a strange way, this benefits the long-term investor still buying. While panicked sellers offload at depressed prices, patient investors pick them up at a discount.
You need to be investing, not just saving. Leaving cash in a savings account or term deposit is not the same thing. Over long periods, bank deposit rates have consistently trailed investment returns, and often fail to keep pace with inflation. The wealthy don't save money; they invest it. The sole exceptions are for emergency funds and any amounts needed for known expenses over the coming year or two.
Reframing means looking at a situation from a different angle. A quick look at any mainstream media source might lead you to think the world is in terrible shape. But zoom out across human history and the picture reverses completely: we are living longer, healthier, more educated lives with more freedoms than at any other period. Even the average Kiwi today has better healthcare and a longer life expectancy than the wealthiest monarch could expect just a few hundred years ago.
The same principle applies to investing. Focusing on weekly or monthly fluctuations, or on attention-grabbing headlines, is short-term thinking. A broader perspective is required. Consider how quickly investors forgot the April 2025 tariff panic. Within weeks of the market's worst days since the pandemic, headlines had moved on and portfolios had recovered. The people who stayed invested barely noticed. Those who sold locked in real losses.
If you are the sort of person who likes tracking progress regularly, try measuring something other than just the value of your investments. Portfolio values fluctuate due to forces outside your control. Focusing on what you can control is a wiser habit:
If you keep a level head and keep your eye on a long-term path, you will be making real progress. Even better is to keep feeding cash into the market over time. If the market falls, you will be picking up more units in a managed fund at a lower price. You are edging steadily closer to the finish line.
"The best time to plant a tree was 20 years ago. The second-best time is now." — Chinese proverb
The evidence has been accumulating for the better part of a century and it points in one direction. Broad, diversified, long-term investing has been remarkably reliable over any period measured in decades. The only force consistently capable of derailing it is investor behaviour: selling at the bottom, sitting on the sidelines waiting for the "perfect" entry point, or never starting at all.
The market is not the risk. You are.
So, if you haven't already started, what are you waiting for?


