How to Assess a Property Investment
Successful property investors make decisions based on numbers, not feelings. Two measures matter most when evaluating a potential purchase:
1. Gross Rental Yield
Gross rental yield measures annual rent as a percentage of the property's purchase price. Divide the annual rental income by the purchase price and multiply by 100.
A property earning $25,000 per year in rent on a $500,000 purchase price has a gross rental yield of 5%. This is a quick comparison tool, but it does not account for costs.
2. Rental Return on Investment (ROI)
Rental ROI is a more accurate measure because it factors in the expenses you will actually pay: mortgage repayments, rates, insurance, property management, and maintenance. It shows the return on your actual money invested (your equity), not just the property's face value.
To calculate rental ROI:
- Total annual rent minus total annual expenses (mortgage, rates, insurance, property management, maintenance). This is your net operating income.
- Divide net operating income by your equity in the property (deposit plus any capital improvements).
- Multiply by 100 for the percentage return.
Minor differences in these calculations compound across a portfolio. If you hold two or three properties, a 1% difference in actual yield can mean tens of thousands of dollars over a decade. This is one reason serious investors work with an adviser rather than relying on back-of-envelope figures.





